The plan concedes that, with McCain and Giuliani in the race, Romney is unlikely to be the top pick for those voters looking for a "war/strong leader." His goal appears to be establishing himself as a credible second choice for those voters, but the first pick for voters looking for an energetic, optimistic, and innovative chief executive. (A page titled "Own the future" dubs McCain the past, Giuliani the present, and Romney the future. )
Running for second place, or at least running to be the second choice of McCain- or Giuliani-supporters is a little reminescent of the last Massachusetts politician to run for President:
Bumper Sticker in Iowa and NH: "Dated Dean, Married Kerry."
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