The Live Earth concert -- which begins tomorrow (July 7th) in Sydney, Australia -- will undoubtedly attract young viewers and concert-goers with a lineup that includes Dave Matthews, Corrine Bailey Rae, and KT Tunstall, and for those of viewers of a certain age, The Police, Madonna, and Smashing Pumpkins.
The concert(s) (and there are 8 different venues) appear to be a logistical nightmare, but the promise of the world's youth (and those that think they are young) congregating around a 'smart' idea has proved to be like honey to corporations that need to be young and green themselves (e.g., Philips, GM, Pepsi). And of course, the biggest brand is 'Al Gore' who has turned climate change into his own cottage industry.
For a man who has supposedly "fallen out of love with politics", he still acts like someone who loves policy.
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